SIMPLICITY
The world has become a noisy place. We are hit with an infinite amount of information at all times. For Yuool, a more comfortable life is a life with less noise and fewer moments of indecision. Therefore, our essence is minimalist, timeless and without distinction of gender.
QUALITY
Research, technology and sustainability are our allies in the development of each piece. We know that quality is the only way to deliver what we believe in, from planning to execution. A quality product generates fewer problems, which generates less noise and less waste for the planet. It is an attribute that is part of our spine, our axis.
INNOVATION AND ENTREPRENEURSHIP
We look for solutions to real problems and transform the way brands are made and how products reach consumers. We are a DNVB (Digitally Native Vertical Brand) - a business model born digitally - with direct sales to the end customer, without distribution channels and intermediaries. This allows us to sell a product made with the best materials in the world at a fair price. We seek the retail revolution.